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Q: Public relations for baby products ( Answered 5 out of 5 stars,   1 Comment )
Subject: Public relations for baby products
Category: Business and Money > Advertising and Marketing
Asked by: jude1-ga
List Price: $50.00
Posted: 18 Jul 2006 10:50 PDT
Expires: 17 Aug 2006 10:50 PDT
Question ID: 747407
I'm looking for a list of public relations firms that have had success
with marketing baby products to magazines and celebrities.
Subject: Re: Public relations for baby products
Answered By: bobbie7-ga on 18 Jul 2006 21:53 PDT
Rated:5 out of 5 stars
Hi Jude1,

THe results of my research are as follows:

5W Public Relations

?Product Placement at its Finest - Los Angeles Celebrity Product
Placement Division of 5W Successfully Places Belly Maternity Product
in the Most Anticipated Baby Photo of All Time ?

Corporate Headquarters
45 West 45th Street, 5th Floor 
New York, NY, 10036 

LA Office
11965 Venice Blvd 
Los Angeles, CA 90066 

?5W Public Relations took the opportunity to promote one of its
clients through Brad Pitt and Angelina Jolie's baby girl Shiloh. The
PR firm sent baby clothes from its client Belly Maternity all the way
to Africa to get the company's logo in those first million dollar baby

?Belly Maternity is one of several clients achieving marketable
success under 5W Public Relations Celebrity Product Placement and Mom
and Baby Divisions of New York and Los Angeles. Other successful
placements and celebrity product affiliations have included leading
names such as Jennifer Garner, Gwen Stefani, Gwyneth Paltrow, Britney
Spears, Heidi Klum, Melania Trump and Angelina Jolie; among many

Jeneration PR

?Jennifer Zankan, of Jeneration PR, the company that manages Little
Giraffe's publicity, told us that the company?s signature blanket "has
become Hollywood's hottest baby product. We get calls from people like
Tom Cruise and Katie Holmes asking us to send them blankets."

"Zankan also stated that Little Giraffe has been contacted recently by
film and television studios, asking for products to use on sets and in
dressing rooms. "The O.C. has called us twice now," she said, "and one
of the O.C.'s actresses just asked to take one of our robes home with
her after the shoot."

?All the buzz in Hollywood is apparently getting out onto Main Street,
where celebrity-endorsed designer products like Little Giraffe are
more popular than ever. Cundy Bryson, one of the owners of Sleepytime
Store, a baby boutique based in Atlanta that offers the Little Giraffe
line, stated that purchases of Little Giraffe baby blankets rose
dramatically in April, and she puts the rise down to Lily's appearance
in the super-snuggly, pink Little Giraffe blanket on Desperate
Housewives. "

According to Zankan, Little Giraffe is going to be featured in People
magazine's upcoming baby issue. If Hollywood has anything to do with
it, those baby boutiques better get ready for even bigger crowds.

Jeneration PR 

Jeneration PR
Phone. 818-501-1205

WOW! Creations

WOW! Creations is a Beverly Hills based creative marketing and
publicity company specializing in creating celebrity VIP Gift bags.

?Baby Gwen Stefani Celebrity Swag Bag by WOW! Creations? 
?Beverly Hills Based Celebrity Gift Bag provider WOW! Creations again
out-did themselves with the Gwen Stefani Baby Swag Bag.?

?Beverly Hills, CA (PRWEB) June 19, 2006 -- WOW! Creations today
announced plans to deliver the Gwen Stefani Baby Swag Bag celebrity
gift bag to Gwen Stefani.

This fantastic Swag Bag is filled with unique cutting edge childrens
clothes, toys and baby safety products.?


t 626-622-6610

f 626-229-7778

?Wow Creations Public Relations is a  boutique P.R. firm which
operates a cost effective public relations agency with a cost
structure for modest P.R. budgets.?

?Based in Beverly Hills our goal is to promote the smaller company who
has a new product or service or just want to introduce themselves into
the Hollywood market. We operate at a franction of the cost of our
competitors who like to gauge their customers.?

??Will Include your product in all WOW! Creations celebrity
gifting/seeding/events for one year.?


?Our goal is to take your product and deliver it directly to our
celebrity/VIPS's attending our events thereby enriching the gifting


?We work with production companies and studios and will place your
product or service where it will best fit in and get the greatest
exposure at a fraction of the cost of traditiional advertising.?

Wow Creations - Gift Bag Articles

KidStuff PR

KidStuff Public Relations
9504 Union Valley Road
Black Earth, WI 53515 USA  
Phone: 608-767-1102
Fax: 608-767-1103

Our placements influence consumer buying decisions. 

Example Oompa Toys

? owner Milanie Cleere pops by an LA production shot to sneak
a peak at the  2007 Paramount Classics movie, "Year of the Dog,"
featuring Molly Shannon and Laura Dern. Oompa had lent so much its
wonderful European-styled products for a scene in a toy store that
Oompa was given permission to place signage in the shot as if it was
an Oompa toy store!?

See Oompa Toys Press Releases

Cheryl Shuman LLC 

Location: Beverly Hills, California, United States

?My name is Cheryl Shuman. I've been an entrepreneur my entire life.
My "niche" is Celebrity and Media Placement Services. For example, if
you have a product, brand or service that you want to get in to the
hands of celebrities, I can make it happen through the relationships I
have in Hollywood.?

We keep the press informed of when our clients' lines are in the
celebrity spotlight. We know how to use our 18 years of experience to
effectively place our clients' wares on right face, in the right place
at the right time, be it from a major Hollywood Star and event or
independent film hero of the day or an up and coming star on the rise
to fame

Entertainment Marketing

Public Relations

Search terms:
PR firms OR agency marketing baby products to magazines and celebrities
public relation firms specializing OR specialize baby products
"Public Relations" baby products media placement
baby OR infant
Media Placement

I hope the information provided is helpful!

Best regards,

Request for Answer Clarification by jude1-ga on 10 Aug 2006 11:16 PDT
I haven't had any luck with the firms (one was 6k a month!, one wasn't
taking on new clients, one already represented my competitor, and one
didn't respond). I would like to pay an additional $50 to get more
results -- they don't have to deal with both baby and celebrities,
perhaps a few dealing with each. Does that make sense? Should I start
it as a new question or do it as a tip for this question? I look
forward to hearing from you!

Clarification of Answer by bobbie7-ga on 10 Aug 2006 11:33 PDT
Yes, it would be a better idea to post a new question.

Request for Answer Clarification by jude1-ga on 14 Aug 2006 19:58 PDT
I posted it as a new question here:

Clarification of Answer by bobbie7-ga on 14 Aug 2006 21:10 PDT
Thanks for letting me know. If I find anything relevant I will post it there.
jude1-ga rated this answer:5 out of 5 stars

Subject: Re: Public relations for baby products
From: shenlong2-ga on 14 Aug 2006 23:30 PDT

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