The kind of service that you describe is offered by JumpTap. It puts
advertisers in contact with mobile service providers. It is a search
based advertising system where advertisers bid on keywords.
JumpTap offers a pay-per-click and pay-per-call program.
The Keyword Sales Program presents targeted, keyword-based ads and
content to mobile users at the precise moment those users express an
interest in specific goods and services. The mechanism for connecting
to this audience is a sponsored link.
The Keyword Sales Program pays carriers when users click or initiate
calls on sponsored links. This business model brings advertisers,
carriers and buyers together through advanced technology and business
JumpTap handles the entire mobile ads and inventory fulfillment and
business operations; from advertiser management to billing and
collections. Simply put, JumpTap sends carriers a check every month
for delivering a high-quality search experience to its subscribers and
JumpTap gives operators an average of $0.75 revenue per month per user.
According to this report, a carrier generated revenue of $1.10 per month per user.
JumpTap has introduced a comprehensive white-label mobile search that
is based on its own made-for-mobile user interface. Additionally, the
hosted end-to-end solution couples a robust search engine with a
keyword sales program that links users, operators and advertisers at
the point of purchase decision, allowing operators to earn revenues on
transactions completed via search.
?Operators can also benefit from making it easy for users to find,
download and enjoy mobile content on-portal and off-portal,? McCabe
says. It is an important second source of increased revenue that
JumpTap has termed ARFO (Average Revenue from Others). According to
JumpTap, ARFO will drive significant revenues and earnings for mobile
operators. Mobile search can deliver ?5 monthly per subscriber ARFO,
in addition to the 37% ARPU uplift to premium sales growth.
JumpTap plans to launch search advertising in September with a number
of content providers and mobile operators. ?We will see more carriers
sign up for this in 2007 and we?ll start to see real revenues be
generated in 2008,? he continues.
Source: Qpass Connections.
245 First Street
Cambridge, MA 02142
Telephone +1 617 301 4550
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