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Q: SMS Advertising ( Answered,   1 Comment )
Subject: SMS Advertising
Category: Business and Money > Advertising and Marketing
Asked by: shadowmentat-ga
List Price: $200.00
Posted: 08 Aug 2006 23:05 PDT
Expires: 07 Sep 2006 23:05 PDT
Question ID: 754120
We are SMS distribution portal meaning we offer SMS services to our
mobile phone users.

Are there companies that connect SMS distribution portals(us) with
advertisers who wish to advertise via SMS?  (Similar as to how AdSense
connects advertisers to Internet visitor but for SMS)

Fianlly, what is the average amount paid to the companies like us by
sponsors for each ad sent via SMS to our users?
Subject: Re: SMS Advertising
Answered By: belindalevez-ga on 09 Aug 2006 02:58 PDT
<SMS advertising.

The kind of service that you describe is offered by JumpTap. It puts
advertisers in contact with mobile service providers. It is a search
based advertising system where advertisers bid on keywords.

JumpTap offers a pay-per-click and pay-per-call program.

The Keyword Sales Program presents targeted, keyword-based ads and
content to mobile users at the precise moment those users express an
interest in specific goods and services. The mechanism for connecting
to this audience is a sponsored link.

The Keyword Sales Program pays carriers when users click or initiate
calls on sponsored links. This business model brings advertisers,
carriers and buyers together through advanced technology and business

JumpTap handles the entire mobile ads and inventory fulfillment and
business operations; from advertiser management to billing and
collections. Simply put, JumpTap sends carriers a check every month
for delivering a high-quality search experience to its subscribers and

JumpTap gives operators an average of $0.75 revenue per month per user.

According to this report, a carrier generated revenue of $1.10 per month per user.
Source: JumpTap.

JumpTap has introduced a comprehensive white-label mobile search that
is based on its own made-for-mobile user interface. Additionally, the
hosted end-to-end solution couples a robust search engine with a
keyword sales program that links users, operators and advertisers at
the point of purchase decision, allowing operators to earn revenues on
transactions completed via search.

?Operators can also benefit from making it easy for users to find,
download and enjoy mobile content on-portal and off-portal,? McCabe
says. It is an important second source of increased revenue that
JumpTap has termed ARFO (Average Revenue from Others). According to
JumpTap, ARFO will drive significant revenues and earnings for mobile
operators. Mobile search can deliver ?5 monthly per subscriber ARFO,
in addition to the 37% ARPU uplift to premium sales growth.

JumpTap plans to launch search advertising in September with a number
of content providers and mobile operators. ?We will see more carriers
sign up for this in 2007 and we?ll start to see real revenues be
generated in 2008,? he continues.
Source: Qpass Connections.

JumpTap Homepage

Contact details
JumpTap Inc
245 First Street
Suite 1100
Cambridge, MA 02142
Telephone +1 617 301 4550

<Search strategy:>

<"sms" "content providers">

<"sms" advertising "operators get">

<"sms" "content providers" "operators get">


<Hope this helps.>

Request for Answer Clarification by shadowmentat-ga on 11 Aug 2006 19:28 PDT

Unfortunately, this company listed does not perform the services I
requested.  Reading through their site, it is unclear exactly what
sevices they provide.  However they appear to be a SMS search engine. 
Repeated calls have not been returned.  I am sorry but I do not feel
this question has been answered.

Clarification of Answer by belindalevez-ga on 12 Aug 2006 02:16 PDT
<An alternative system is offered by Lucent Technologies

Lucent puts advertising companies and telcos together.

Lucent doesn?t sell boxes that let telcos run SMS advertising
services. Instead, the firm works as one third of a three party
co-operative alongside the telco and the advertising broker. Lucent
puts advertising brokers and telcos together via its Advertext
platform. The advertiser then puts in the money through the broker,
which buys, say, one million adverts at a fixed price per advert from
the telco. Once the ads are sent, the media broker splits this money
in a pre-agreed way between the telco, Lucent and itself.The telco can
assign whatever percentage of this it likes
to subsidising the sending customer who?s text message has had the ad
appended to it

Advertex ? permission-based SMS advertising.,1983,inContentId+0900940380092a39-inLocaleId+1,00.html

About Advertex

Revenue Generation Consulting Solutions for Service Providers.

Inside the United States: 1 866 LUCENT8, prompt 7
Outside the United States: +1 630 218 7688

How to buy.>

<Hope this helps.>

Request for Answer Clarification by shadowmentat-ga on 13 Aug 2006 00:49 PDT
Again, I don't feel this is the answer I requested.  Lucent does
notact as the advertising broker like adwords.

Clarification of Answer by belindalevez-ga on 13 Aug 2006 08:36 PDT
<I am sorry that the answer has not met your needs.

You have the option of requesting your question to be reposted. If you
receive a second answer and are still not satisfied you can request a
Information about getting a refund is listed here.
The repost/refund request form can be found here.

Hope this helps.>
Subject: Re: SMS Advertising
From: thewoodsnj-ga on 18 Aug 2006 16:58 PDT
I dont think JumpTap or Lucent are accurate, though I am not sure
you're going to find what you are looking for re: SMS..

There _are_ companies that serve ads on mobile _web_ pages... Third
Screen Media ( and Admob ( are
examples of those. Indeed, the only two.

Companies like mQube or mBlox are possibly a help, or might be direct
competitors to you...

Otherwise, SMS when resold to advertisers tend to run on a decreasing
rate based on volume of messages... An average of 5-7 cents per
message would be average in most cases, plus whatever set up fees they
may charge.

good luck

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