The average number of products carried by a typical supermarket has
more than tripled since 1980, from 15,000 to 50,000
Marion Nestle is Professor and Chair of the Department of Nutrition
and Food Studies at New York University. She was managing editor of
the 1988 Surgeon General's Report on Nutrition and Health. Nestle is
the author of Food Politics: How the Food Industry Influences
Nutrition and Health (University of California Press, 2002). She spoke
with NAH's Bonnie Liebman by telephone.
?Q: How do food companies entice us to buy junky foods?
A: First, they supply an enormous variety of packaged foods--an
estimated 320,000 at last count. The average number of products
carried by a typical supermarket has more than tripled since 1980,
from 15,000 to 50,000. In 1998 alone, manufacturers introduced more
than 11,000 new foods. More than two-thirds of them were condiments,
candy and snacks, baked goods, soft drinks, cheese products, and ice
cream novelties--much of it loaded with empty calories.?
Marion Nestle "The soft sell: how the food industry shapes our diets".
Nutrition Action Healthletter. Sept 2002. FindArticles.com. 12 Sep.
2005 ? 45,000 items
According to the Food Marketing Institute, the average # items carried
in a supermarket in 2005 was 45,000.
Food Marketing Institute
According to the Food Marketing Industry Speaks, 2005 the average
number of items (SKUs) carried in your typical supermarket was 45,000.
The Food Retailing Industry Speaks 2005
Page 19 - Number of SKUs
17,000 items in 1993
7,800 items in 1970
?The average number of products carried by our supermarkets today has
exploded from 7,800 in 1970 to almost 17,000 in 1993. Customers want
and expect a variety of choices.?
Article: Educate the consumer to become a better customer.
Copyright: 1995 Prism Business Media
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According to the Food Marketing Institute, 9,248 new food products
were introduced in the year 2000 in the USA, while the average number
of products carried by a typical supermarket of 44,843 sq. ft in the
same year was 49,225. [113,114]
113 Food Marketing Institute; "Manufacturers Fine-Tune Product
Introductions, Number of New Products Down Slightly"; New Products and
Service, FMI; web site:www.fmi.org.
114 Food Marketing Institute;" Supermarket Facts. Industry Overview
2000"; Key Industry Facts, FMI Information Service, Nov. 2000.
?The Brand Names Education Foundation (BNEF) estimates that the
average supermarket carries 45,000 separate items, most of which are
brand names. This figure is up from 12,000 to 15,000 items only 10
years ago, an indication of the explosive growth in brand names.?
"average number of products carried" supermarket
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