Thank you for your question and your clarification.
The recent figures are about $30 billion overall, and about $15
billion of that for free samples. It has gone up quite a bit, as past
expenditures show, doubling since 2000. As you can see in the trends,
pharmaceutical spending is going up with no signs of stopping. Even
as pharma companies fall on hard times, they will ramp up the
advertising to make up for any lawsuits or lost drugs.
2006 numbers (for 2005)--
Pharma Marketing Blog
"'Pharma spends $30B annually on Marketing. About $10B of that goes to
field force activities, including the cost to have 110,000 sales reps
in the field, drug samples as well as pens, lunches, etc.
"However, bulk of cost is the Rep and samples, not the other freebies.
Another $6B goes to DTC and DTP programs. About $1B for data and
market research activities. The rest goes to all of their other
Marketing activities. They spend about 12% of sales on Rebates, so
that's as big as marketing spend. They also spend slightly less to
same on R & D.'"
(From Newsweek via Pharma Marketing Blog)
'"Drug companies spent another $27.7 billion on promotion, including
$15.9 billion on free drug samples and $7.3 billion on sales-rep
contacts (free lunches and pens), $4 billion on direct-to-consumer
advertising and $500,000 on journal advertising..."'
$25 billion overall, $16.1 billion of which is for free samples
$21 billion, $12 billion for samples
$16 billion, $7.9 billion in samples
$12.7 billion, $6.6 billion in free samples
"STANFORD STUDY CALCULATES COST OF PHARMACEUTICAL MARKETING EFFORTS"
Health Concerns blog
"RFID Could Enhance Pharmaceutical Marketing"
pharmaceutical marketing us sales
pharmaceutical marketing billion
pharmaceutical marketing billion 2006
If you need any additional clarification, let me know and I'll be glad
to assist you.