As I'm sure you know, Nippon Telegraph and Telephone Corporation (NTT):
has several divisions and DoCoMo is their wireless business:
DoCoMo appears to be the only division of NTT that has retail outlets,
which, as a category, are called "DoCoMo Shops." That category is
broken down into: "DoCoMo Shop, DoCoMo Satellite Shop, and DoCoMo
Spot." (What differentiates one from the other is unclear to me!
Generically, they just seem to be known as "DoCoMo shops." Many seem
to feature Web cafes, and some of the stores are larger than others.)
It appears the DoCoMo shops sell only NTT product.
Overview of Customers & Services:
"NTT DoCoMo to Invest in the Development and Promotion of Fleet
Management Services with Loxley in Thailand,"
according to this April 27, 2004 press release:
"NTT DoCoMo is the world's leading mobile communications company with
more than 48 million customers.
"The company provides a wide variety of leading-edge mobile multimedia
services. These include i-modeŽ, the world's most popular mobile
internet service, which provides e-mail and internet access to over 41
million subscribers, and FOMAŽ, launched in 2001 as the world's first
3G mobile service based on W-CDMA.
"In addition to wholly owned subsidiaries in Europe and North America,
the company is expanding its global reach through strategic alliances
with mobile and multimedia service providers in Asia-Pacific, Europe
and North America.
NTT DoCoMo is listed on the Tokyo (9437), London (NDCM), and New York
(DCM) stock exchanges."
Also see DoCoMo's "Subscriber Growth" patterns at the company's site:
Where To Find The Shops:
Here's a listing of DoCoMo Shops, grouped by category:
About 60 shops are listed for Japan. Be sure to scroll all the way
down the page and, at the very bottom of that page, at left, see a box
where you can search for shop locations "via dquick."
Also on that page, about midway down, you will also see a grid with a
key that tells you which shops offer which kinds of services. Services
include: "Sales of mobile phones and PHSs, model changes, and
collection of charges etc., Application, changes, and cancellation of
various billing plans and network services. Repairs." Some shops
"don't handle FOMA services."
And this press release which describes an upcoming DoCoMo store in
"The Shop is closer to a Mega-store, and also includes a large apparel
shop on the opposite side and a coffee shop, and on the left and right
sides, there is a bowling lane, a barbecue restaurant, and apparel
stores. The Shop is surrounded by many large stores and enjoys a very
"The Shop's first floor, 231 square meters in size, is spacey with a
tall ceiling, and inside, there is a specious "Touch and Try" section
where visitors can freely choose from the mobile handsets and other
products being exhibited. The Shop also supports visitors on wheel
chairs, with a toilet that accommodates wheel chairs and entrance with
no bump step. The Shop also has Kids Corner (3 meters by 4 meters)
that fulfills visitors bringing children."
I also saw a few brief references to DoCoMo stores varying in size,
but no real explanation of categories of stores. You can read a (very
unenthusiastic) description of the "DocomoTown" store in Odaiba, here:
From Japanese store sites (These stores seem to feature Web cafes, too):
Catch a glimpse of the exterior of the Toykyo DoCoMo store in this news
article, "Hutchison hopes to stem 3G loss with HK service," from the March
5, 2004 Taipei Times:
Products & Services:
From WiFi Revolution, April 2003:
"Applications for infogate are available at any DoCoMo branch office,
DoCoMo Shop or DoCoMo e-site":
Wireless Maxima: "NTT DoCoMo To Offer Video Streaming Service For FOMA Phones":
(Other DoCoMo products are noted in this article.)
Products sold within the DoCoMo division:
Among the listed products there, only Mobiler's Check is specifically
cited as being sold at DoCoMo shops.
At NTT'sDoCoMo home page:
See their "Core Business" products:
"World Report: The Big Picture of MMS [multi media services], by
Niall McKay in Japan, Carlo Longino in the US and Eric Ransdell in
China." Published in The Feature on July 9, 2002:
"Other Japanese equivalents of Multimedia Messaging are doing a
roaring trade. Take for example, DoCoMo's I-mode 504 service, which
offers 9600-kbps connectivity, costs between $40 and $280 per month
(depending on how much you want to pay for each phone call or
download) and features downloadable video, audio and animation. The
service now also offers camera phones so you can take snaps on the go.
" 'Many of our customers spend between $300 and $600 on their monthly
bill,' says Harumi Gorojima, a sales assistant at a NTT DoCoMo shop in
"On what? Video conferencing? Entertainment? 'Probably pornography and
games,' she admits. 'Because that way they are not only paying the
connection fee but premium content cost as well.' "
Current Market Information on NTT's earnings and shares:
"DoCoMo regains top spot in cellphone user growth," reported at Yahoo India
News, August 7, 2003:
"Japan's top mobile carrier, reclaimed the top spot in monthly user
growth in July for the first time in four months, industry data showed
on Thursday, as its latest series of photo phones lured subscribers.
DoCoMo won 311,000 new users in July . . ."
Revenue & Sales:
Check NTT's home site's "Investor Relations" page for updates:
NTT is a publicly traded company, so must disclose its financial
information. Click around for the most recent information, such as
"NTT Announces Financial Results for Fiscal Year Ended March 31, 2004
That will bring up:
There, you can click on as many links as you like. I tried "Operating
Performance of NTT and Its Major Subsidiaries," which brought up:
At that page you can review NTT's consolidated revenues for the fiscal
year ended March 31, 2004 (It says "in billions of yen," so if I
understand this correctly, over 11 billion yen.) Then scroll down to a
chart that shows revenues by division, including DoCoMo.
But it seems NTT doesn't break out sales and revenue at DoCoMo down to
brick & mortar stores, Web sales, etc. It's pretty much lumped
Yahoo Finance's Page on NTT:
You'll see an assortment of news reports regarding NTT. Click on "More
Key Statistics" to bring up this break-out of NTT's financials:
On that page-long chart, scroll down to "FINANCIAL HIGHLIGHTS," and
under that see NTT's "Revenue ttm [trailing twelve months] 101.39B."
(B stands for billion dollars.)
At the bottom of that page you'll see links to extensive reports on
NTT, prepared by financial analysts, that are available for purchase.
You may have to purchase a report to see a breakdown of revenues and
sales for brick & mortar DoCoMo stores -- but I can't promise you that
detail will be included.
Hoovers Online has a report on NTT:
"2003 Sales (mil.) $91,026.0
1-Year Sales Growth 4.9%
2003 Net Income (mil.) $1,945.0"
2003 Employees 207,363
Hoovers also has reports on DoCoMo:
"Formerly NTT Mobile Communications Network, the wireless spinoff of
Nippon Telegraph and Telephone (NTT), the mobile phone carrier has
about 44 million subscribers to its digital network. (It is one of the
world's largest mobile phone operators by subscribers, behind #1
Vodafone.) Nearly 38 million customers subscribe to DoCoMo's i-mode
service, which provides Internet access from mobile phones. The
company also offers paging, maritime and in-flight phone services, and
sells handsets and pagers. NTT owns 62% of DoCoMo."
"2003 Sales (mil.) $40,730.8
1-Year Sales Growth 4.6%
2003 Net Income (mil.) $1,799.7
2003 Employees 23,310
1-Year Employee Growth18.3%"
At USA Today
You can easily check any company's financials. Scan down that front
page to the box "Markets," and then in the box by "Quick Quotes," type
in Nippon's ticker "NTT." That will bring up this page on NTT in the
If you keep checking back there, you'll find updated news stories and
press releases on NTT, as information is released.
Keep checking the company's press releases:
And its "Research & Development" page, for updates on products in the pipeline:
NTT DoCoMo service counter
DoCoMo Shop +photos
DoCoMo AND interior or inside AND shop
DoCoMo sales revenue
NTT sales revenue
DoCoMo shops brands
I hope my research is of help to you. Because you said you needed this
"urgently," I worked as fast as I could. If you feel I've overlooked
anything, or if you need further clarification, please post a "Request
For Clarification," PRIOR to rating my answer. You can also try
duplicating, or modifying, my search strings, for more results.
Google Answers Researcher
Clarification of Answer by
21 Jun 2004 08:22 PDT
I will be glad to do any necessary follow-ups until we get you all the
information you need. In fact, I am going to contact NTT. It may take
a few days to hear back, but that's the best way to get the most
accurate and detailed information.
1. Oddly, when I searched with terms like "NTT service counter," I got
results like this:
which seemed to me not to be a brick & mortar operation, but a call-in
help center. I really didn't find anything that suggested actual
physical locations where customers can walk in.
Thanks to the resource you found at Trend Micro:
And, thanks to muna_jp-ga's incredibly helpful comment (there's
nothing better than first-hand information from someone who has
actually been there -- thanks, muna!) to tell us that there are indeed
at least some NTT retail outlets.
But it was DoCoMo -- the wireless division of NTT -- that popped up
over and over again as the retail outlet associated with NTT and, of
course, I found that extensive listing of DoCoMo shops.
2. When I noted the reference to DoCoMo Town in Odaiba, I left out the
URL --- sorry! It's:
This is a tourist's unenthusiastic description of the store. Scroll
down to subheader "DoCoMo Town":
"Inside of Docomo Town is filled with video games which asking
question about electromagnetic waves, or how mobile phone works, or
history of NTT and press answer button. How uninteresting! But I was
invited to play the games. I've been a engineer of Electro-magnetic
compatibility for six years, so I could answer almost all questions
but NTT's history, but I felt adult won't feel interest any of this
games, but these questions are too difficult for kids to enjoy or
learn. Actually, while I was answering the questions, I saw some Moms
bringing her Kids to play with, but seems like those children are not
really understanding the question at all; just enjoying something is
displayed on the screen, and animation character speaks, and press
buttons without understanding anything, and hear the sound of
"DoCoMo Town" appear to be the "kid" or "family-friendly" division of
DoCoMo shops. The term "DoCoMo Shop" is used in what appears to be a
broad sense. The DoCoMo stores don't seem to be generic unlike, for
instance, all Wal-Mart SuperCenters look pretty much the same. I'm
getting a sense that DoCoMo shops aren't that uniform.
I will look around some more, and I'll contact NTT directly and ask
them which products are available in their NTT West and East shops. I
will also ask them, as muna noted, about apparent cutbacks in the
number of those NTT stores. I am also going to ask for an explanation
of the DoCoMo Shops. I found this breakdown, which I'd noted to you:
"DoCoMo Shop, DoCoMo Satellite Shop, and DoCoMo Spot," yet I couldn't
find an explanation of this categorization.
Again, we may have to wait a few days to hear back.
Google Answers Clarification
Clarification of Answer by
22 Jun 2004 13:32 PDT
Hello again, Jo:
Well, let's hope NTT tells me more than they told you!
I am coming up nearly empty on NTT outlets and service counters. As
muna_jp noted, it appears that NTT is phasing out its NTT retail
outlets. And, as noted in my answer, it is DoCoMo, NTT's wireless
division, that now really represents NTT in the retail space.
The NTT East and West Service Counters appear to be just that --
counters. The main business that's conducted there is applying for an
account, filing relocation information, and making arrangements to
disconnect service -- that sort of mundane housekeeping stuff.
muna_jp-ga and othono-ga gave more detailed description of these
outlets, and what they have to offer, than anything I have found in my
For instance, here's a reference to making arrangements for Internet
service at an "NTT shop":
And from the corporation's own site:
"For automatic bank account payment, please fill out an application
form, which requires the seal or signature you used to open your bank
account, and take the application form to your banking institution,
post office or an NTT West service counter." (NTT prefers that
customers then use automatic banking to pay bills.)
Here's what little I found searching with terms like "NTT service
counters," "NTT retail outlets," "NTT East sales outlets," and "NTT
West sales outlets," which were the names mentioned in the 2002 Trend
Micro article you cited:
I got only a few results, like these:
From a cached link to Japan Today, Sept. 3, 2001:
"Miyazu . . . also said NTT East and NTT West will push forward with
consolidating sales outlets nationwide. (Kyodo News)," which
buttresses the impression that, aside from DoCoMo, NTT is moving its
focus away from retail or brick & mortar presence.
And "Pay your bill at an NTT West Service Counter":
And apply for a telephone account at NTT West Service Counter:
"What are the procedures for relocation?":
At the bottom of this page I clicked on "corporate information"
Then, clicked on "Products & Services":
As you can see by surfing around there, it's the same generic information
about, for instance, changing your subscription at an NTT service counter:
I also tried "NTT service counters AND locations" and "NTT service
counters located," but that didn't get me anywhere. (When it comes to
retail, NTT mainly sells technology to retail outlets -- that turns
out to be the explanation for hits I get searching for "NTT" in
conjunction with "retail" or "shop.")
But mostly, I just wound up at that same Trend Micro article you
cited, or at a site that refers to NTT's DoCoMo shops.
I also tried "NTT service counters +products," which yielded results like:
NTT's Services Guide:
I can't even find listings of these service counters -- listings of
where they're actually located.
So, I tried a public library database search on "Business Source Premier." Nothing.
Perhaps, NTT will tell me more than they told you. Otherwise, the
information I gave you on DoCoMo, which is clearly NTT's main retail
venue, and the information muna_jp-ga provided, have given us as
detailed a picture as we can get of these NTT East and West counters.
Also, it seems clear from what muna-jp-ga said, and from the
that NTT is scaling back its service counters.
I'm sorry I can't find more, but I think that's a reflection of how
narrow the scope of these counters is, and of DoCoMo's emergence as
NTT's main retail outlet.
I will look at your other question, thanks.