I need a list of names and phone numbers (general numbers are okay) of
senior marketing people at the biggest global accounting, insurance,
banking and brokerage firms. Any person with a title of VP Marketing
or higher (including SVP marketing, EVP marketing or Chief Marketing
Officer) will do. The more the better. List need not be complete, I
just want a
starting basis for prospecting. I'm mostly looking for
consumer-oriented firms, so you can exclude insurers whose name
includes the term "Re". |
Request for Question Clarification by
easterangel-ga
on
04 Apr 2006 16:56 PDT
Hi!
How many companies would you require?
Thanks!
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Clarification of Question by
duffyoung-ga
on
12 Apr 2006 14:17 PDT
I suppose 20 firms in each category would be fine. I'm quite flexible.
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Clarification of Question by
duffyoung-ga
on
18 Apr 2006 13:16 PDT
Can I ask why this question isn't getting more attention? I posted a
few $20 questions and got tons and tons of amazing responses. But this
one seems kind of dead? If you need more money, that's not a problem.
I'm HIGHLY flexible on the output as to volume, detail, format and
timing.
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Request for Question Clarification by
pafalafa-ga
on
18 Apr 2006 13:30 PDT
duffyoung-ga,
While this strikes me as (ultimately) a do-able question, it involves
an awful lot of steps and guesswork.
First, we need to figure out which companies to target, and hope they
are the ones you're interested in.
Then, we need to get at least twenty companies in each of four
categories (eighty companies) and find the appropriate executives in
each.
For all that, a researcher gets 75% of the list price -- $75 for 80
company contacts, or less than $1 per.
It's not much incentive for tackling a question this large, and even
raising the price to the max might not do the trick.
If you either (a) stuck with a single group (e.g. insurance) or (b)
gave us a list of companies to work with, I think this would be much
more manageable.
Hope that helps...
pafalafa-ga
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Clarification of Question by
duffyoung-ga
on
21 Apr 2006 08:07 PDT
Oh, now I understand. Yes, absolutely. It's easy for me to give you a
list of names of companies. I'll get right on it!
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Request for Question Clarification by
easterangel-ga
on
21 Apr 2006 08:16 PDT
Hi!
Actually, I am still looking at this question but really got stump on
how to proceed properly. My colleague pafalafa-ga summed up pretty
neatly why some are hesitant.
Yes providing the list of companies at the outset will probably
lighten the burden on this one.
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Clarification of Question by
duffyoung-ga
on
22 Apr 2006 10:42 PDT
okay, here's a rough list of the firms I'm after. If I found a name
already, I typed it in. If you can't find info on some, no biggie.
Accounting firms
Ernst & Young- CMO used to be Jim Speros
KPMG ? Tim Pearson, CMO
Deloitte & Touche ? david redhill
http://www.deloitte.com/dtt/article/0,1002,sid%253D5614%2526cid%253D93702,00.html
PriceWaterhouse Coopers
Arthur Andersen
Insurance firms
AXA
MetLife
Allstate
MunichRe
Aegon
Prudential
Sunlife
Manulife
JohnHancock
Zurich
SwissRe
Hartford
Royal & SunAlliance
Friends Provident
Power Corp
Old Mutual (UK)
CreditSuisse
Principal
AIG
Travelers
Allmerica
Phoenix Companies
Financial planning firms
Ameriprise
American Express: John Hayes
Investors Group
LPL
Schwab
Brokerage firms
UBS
CS First Boston
SmithBarney
Morgan Stanley Dean Witter
H&R Block
Amex
GoldmanSachs
Fortis
Lehman Bros
Bear Stearns
Etrade
Julius Baer
AG Edwards
Banks
HSBC Sangeeta Pendurkar, chief marketing officer, HSBC India
Citi
Bank of America
Wachovia
Paribas
Socgen
Rbs
Rbc
Cibc
Jpmorganchase
Santander
Lloyds
Barclays
ABN Amro
BancOne
WaMu
USBancorp
SunTrust
BNY
TD
BNS
StateStreet
KeyCorp
Fifth third
Mellon
Comerica
AmSouth
CommerzBank
DeutscheBank
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Request for Question Clarification by
easterangel-ga
on
23 Apr 2006 15:12 PDT
Hi!
I still cannot find the necessary information at this time. I will
open this to other researchers so that they can also help.
Thanks again!
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Clarification of Question by
duffyoung-ga
on
23 Apr 2006 15:38 PDT
Thanks, easterangel. I'm sorry. All I'm really hoping is for somebody
to find me ANY person in marketing at MOST of the firms I gave.
Hopefully, that clarification will make it a bit easier.
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Request for Question Clarification by
easterangel-ga
on
23 Apr 2006 16:56 PDT
At first, I thought that this was fairly easy but it wasn't so at
least for me. I do hope somebody can help you.
Regards,
Easterangel
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Clarification of Question by
duffyoung-ga
on
25 Apr 2006 10:21 PDT
okay, I'm bumping up the price to $200 and I have provided the entire
list of companies to search. Any marketing person would be great. I
hope this dramatically changes the workload and payback for the
researchers! I'm dying for some help on this.
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Request for Question Clarification by
czh-ga
on
25 Apr 2006 12:43 PDT
Hello duffyoung-ga,
You?ve posted an attractive price but finding an answer for you is
tough. My first approach was to find directories of the positions
you?re looking for. I was able to locate one for Chief Marketing
Officers. It is available for purchase. You can specify many options
on what type of contacts you want included. It seems that this
database would meet your needs but I don?t know if the pricing is
within your means.
http://www.idglist.com/managedlists/databases/cmomaster.htm
CMO Masterfile
If you can?t afford this kind of a resource and you need to identify
the target list you?ve specified in your question it will take some
brute searching. I think I could suggest some alternate approaches for
building a target list if I had a better understanding of what you?re
trying to do.
I look forward to your clarification.
~ czh ~
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Clarification of Question by
duffyoung-ga
on
26 Apr 2006 16:58 PDT
Thanks, that was an interesting list. But I don't want to spend that
kind of cake. Can you give me an idea of what I might expect in terms
of possible results if you do take on this challenge for $200 (plus
the max tip)? I really do need the help.
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Request for Question Clarification by
czh-ga
on
26 Apr 2006 18:17 PDT
Hello duffyoung-ga,
My preliminary search shows that an open listing or directory of the
positions you?re looking for is not readily available ? as you can see
by the CMO Masterfile database I found. Your earlier clarification
said that you would be happy with 20 firms in each category and the
categories you listed were: Accounting (2), Insurance (22), Financial
Planning (5), Brokerage (13) and Banks (28). The number in parentheses
are the number of firms you listed by name that you didn?t have a
contacted name listed.
Clearly, there are hundreds of these firms depending on what level
officers you?re looking for. For instance, are you only interested in
the big four accounting firms or are you looking for others? Can you
specify what kinds of accounting firms will meet your needs? In
addition, are you looking for the highest level corporate officers
only or would you like to identify marketing officers at regional or
local offices? Here are a couple of links to help you think about
accounting firms. The same questions apply to the other four industry
categories you listed.
://www.google.com/search?num=100&hl=en&lr=&q=accounting+firms
http://www.vault.com/nr/finance_rankings/accounting_rankings.jsp?accounting2005=2
I think you would have better luck getting an answer if you closed
this question and posted a new question for each of the five types of
financial firms you?re looking for. You could post each question for
$2 and then specify how much you would pay per contact. You would then
pay the researcher via the tip capability. If you specified that you
would pay $3/contact you would tip $45 for the researcher who provided
you 15 accountants, or $141 for a researcher who found 47 bankers.
You could also make the offer that you would pay additional
researchers at the same rate even after the question was answered if
they posted additional contacts for you in the comments. You would
then post a question for the specific researcher and pay them for the
additional names provided in the comments on your original question.
This type of arrangements worked very well for one of our favorite
customers who was writing a book and needed lots of continuing
research.
http://answers.google.com/answers/threadview?id=398256
http://answers.google.com/answers/threadview?id=330402
http://answers.google.com/answers/threadview?id=534677
I?m eager to help you as would many other researchers if you could
clarify the parameters of your question and established a firm rate of
payment.
I look forward to working with you.
~ czh ~
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Request for Question Clarification by
pafalafa-ga
on
27 Apr 2006 18:47 PDT
duffyoung-ga,
Whew! This has turned out to be tougher than expected. I did,
however, find a source that has a fair amount of C-level and senior
staff marketing contacts for a great number of large companies, but
not necessarily everyone you wanted in the categories you listed.
For instance, here's what I came up with for the insurance sector:
===============
American International Group
70 Pine St FL 50
New York, NY 10270
(212)770-7000
Mr Joe Kanarek, Marketing Manager
Prudential Financial Inc.
751 Broad St
Newark, NJ 07102
(973)802-6000
Mr Solon Security, VP Marketing
Blue Cross of California
4553 La Tienda Rd
Thousand Oaks, CA 91362
(805)557-5006
Ms Kellie Bernell, VP Marketing
Mr Stuart K Campbell, VP Marketing
Mr Michael Chee, VP Marketing
Mr Ed Johnson, VP Marketing
Ms Lisa Mee-Stephenson, VP Marketing
Unumprovident Corporation
1 Fountain Sq
Chattanooga, TN 37402
(423)755-1011
Bilda Acuna, Marketing Manager
Ms Tina L Paul, Marketing Staff
Principal Life Insurance Co
711 High St
Des Moines, IA 50392
(515)247-5111
Mr Will Cowan, Marketing Manager
Compensation Insurance
1275 Market St FL 16
San Francisco, CA 94103
(415)565-1234
Mr Harvey Ingham, VP Marketing
Ms Renee Koren, Marketing Manager
Fidelity National Fincl Inc
601 Riverside Ave
Jacksonville, FL 32204
(904)854-8100
Ms Jennifer Lemet, Marketing Manager
Assurant Inc
1 Chase Manhattan Plz
New York, NY 10005
(212)859-7000
Ms Barbara R Hege, Marketing Staff
John Hancock Life Insurance Co
John Hancock Pl
Boston, MA 02116
(617)572-6000
Ms Christi L Templeton, VP Marketing
California Physicians Service
50 Beale St FL 20
San Francisco, CA 94105
(415)229-5000
Ms Luisa Contraris, VP Marketing
First American Corporation
1 First American Way
Santa Ana, CA 92707
(714)800-3000
Mr Bill Sherakas, Marketing Staff
Continental Casualty Company
333 S Wabash Ave Ste 300
Chicago, IL 60604
(312)822-5000
Laurie Basil, VP Marketing
Liberty Mutual Insurance Co
175 Berkeley St
Boston, MA 02116
(617)357-9500
Ms Debra Shear, Marketing Manager
HSBC North America Holdings
2700 Sanders Rd
Prospect Heights, IL 60070
(847)564-5000
Mr Brian Hughes, Marketing Staff
St Paul Fire & Marine Insur Co
385 Washington St
Saint Paul, MN 55102
(651)221-7911
Ms Gae McIntyre, Marketing Manager
TransAmerica Occidental Lf Insur
1150 S Olive St
Los Angeles, CA 90015
(213)742-2111
Mr Donald T Jemison, VP Marketing
Thrivent Fincl For Lutherans
625 4th Ave S Ste 100
Minneapolis, MN 55415
(920)734-5721
Ms Pamela J Moret, Marketing Staff
Geico Corporation
1 Geico Plz
Washington, DC 20076
(301)986-3000
Mr Steve Smith, VP Marketing
Mr Ted Ward, Marketing Manager
Monumental Life Insurance Co
2 E Chase St
Baltimore, MD 21202
(410)685-2900
Ms Paula Kaiser, VP Marketing
Mr Duane Davies, Marketing Manager
American General Life Insur Co
2727 Allen Pkwy Ste A
Houston, TX 77019
(713)522-1111
Mr Robert Herbert, Marketing Staff
===============
I'll continue searching the other sectors in the hopes I can post an
answer to your question in the next day or so.
HOWEVER, if you feel the above list doesn't really meet your needs,
please let me know as soon as possible so that I won't do too much
unnecessary work.
Thanks.
paf
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Clarification of Question by
duffyoung-ga
on
29 Apr 2006 12:48 PDT
Wow, paf! That's great stuff. Keep going. You are definitely nailing
it. All I can say is that if you can do that for the other sectors
(and be done with insurance), I'd be quite happy.
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Request for Question Clarification by
pafalafa-ga
on
29 Apr 2006 20:12 PDT
Your question is set to expire in a few days, but I don't feel I can
quite answer it yet.
I can find contacts in other sectors, but I'm running up against some limitations:
1. Most of the companies listed are US companies...the datasets
simply don't include many foreign firms.
2. Almost all large companies are listed, but many of them do not
have any marketing executives listed. For instance, the list of banks
includes all the big banks in the US -- Citibank, Chase, etc -- but
only a few of the larger banks have marketing executives listed.
I don't see a way around these constraints. I need to know from you
if you can live with these limitations, or whether they simply
wouldn't make for a satisfactory answer.
To get a feel for what I mean, I've posted the information for the
banking sector, below.
Let me know what you think at this point.
pafalafa-ga
===============
Lasalle Bank
2600 W Big Beaver Rd
Troy, MI 48084
(248)643-9600
Ms Carolyn A Nicholas, Marketing Manager
Unionbancal Corporation
400 California St
San Francisco, CA 94104
(415)705-7000
Mr Ronald H Kendrick, Sales & Marketing Staff
Mr Brandi Reuter, VP Marketing
Citizens Bank Massachusetts
28 State St FL 13
Boston, MA 02109
(617)482-2600
Ms Melissa J Howard, Marketing Manager
PNC Bank, National Association
249 5th Ave
Pittsburgh, PA 15222
(412)762-2000
Mr Mike Tysarczyk, Marketing Manager
Citicorp Diners Club Inc.
8430 W Bryn Mawr Ave
Chicago, IL 60631
(773)380-5160
Ms Doreen Krump, Marketing Manager
Fifth Third Bancorp
Fifth Third Center
Cincinnati, OH 45263
(513)579-5203
Robin Eastern, Marketing Manager
Keybank National Association
127 Public Sq
Cleveland, OH 44114
(216)689-3000
Ms Sally Rockford, Marketing Manager
HSBC North America Inc
1 Hsbc Ctr FL 1st
Buffalo, NY 14203
(716)841-2424
Kelly Mc Creedes, VP Marketing
Fremont General Corporation
2425 Olympic Blvd
Santa Monica, CA 90404
(310)315-5500
Robin Lee, VP Marketing
Fifth Third Bank
Fifth Third Center
Cincinnati, OH 45263
Mr Chris Bankert, Marketing Manager
SunTrust Banks, Inc
303 Peachtree St Ne
Atlanta, GA 30308
(404)588-7711
Mr Craig J Kelly, Marketing Manager
Popular Inc.
209 Ave Munoz Rivera
San Juan, PR 00918
(787)765-9800
Mr Jose F Blasini, Marketing Staff
AmSouth Bank
1900 5th Ave N Ste 300
Birmingham, AL 35203
(205)326-5151
Ms Michelle Elrod, Marketing Staff
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Clarification of Question by
duffyoung-ga
on
01 May 2006 09:47 PDT
That is certainly a drag that the bigger firms don't have the contact
names. These little banks are not very useful to me. I think that
you've done plenty of hard work and you should get paid. If it's just
a matter of time, I can edit the question parameters
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Request for Question Clarification by
czh-ga
on
01 May 2006 10:12 PDT
Hello again duffyoung-ga,
I, too, have been working on your question and I?m convinced that we
can develop a good prospect list for you. In your latest clarification
you said, ?These little banks are not very useful to me.? I don?t
think we have a clear understanding of what you?re looking for.
As I suggested in my earlier clarification, I think you might have
better luck with getting at least a partial answer if you posted a
separate question for each of the categories you?re looking for.
-- Accounting
-- Insurance
-- Financial Planning
-- Brokerage
-- Banks
If you did this, you could explain clearly exactly what you need in
each category. You could get several researchers working on your
questions at the same time and you could get answers for some of the
categories even if answers cannot be found for some others.
I also suggest that you tell us very explicitly what organizational
level you need in each category. For instance, in the accounting area
do you need only the big four or are you interested in other large
accounting firms as well, i.e., Grant Thornton or similar? You said
you don?t need ?little banks.? What size banks do you need? We need
the same information about each of the categories.
In addition, what geographic or organizational level marketing people
are looking for? Again, even if you?re looking only for the big four
accounting firms, do you only need the top level marketing people at
the corporate level, national or regional level, or do you want the
contacts down to the local office level? It would help if you would
explain your organizational and/or geographic limits in each of your
five categories.
There are several researchers who routinely answer this type of
question and I?m sure there are several who would love to help you.
Please tell us more about what you need. Better yet, close this
question and post five new ones giving us greater detail so we can get
you the information you need.
I look forward to your clarification.
~ czh ~
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Clarification of Question by
duffyoung-ga
on
01 May 2006 13:05 PDT
okay, I'll do exactly that. I'll close this and post 5 new ones with
more specific details. I'll do it today. Thanks for your help and for
your patience with my rookie approach. It's all new to me, but
terrific nonetheless. That's why I want to learn to be a good client
for you guys.
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